Over 18 yearos of history in the market, FUN FASHION has established itself as a leading distributor in Portugal. We are taking a new and transformative step with the transition to FUN COSMETICS. This change goes far beyond a new name – it reflects our commitment to evolve and continue to be a company that is based on quality, trust and innovation in the cosmetics sector, always focused on the B2B market.
The start of a new era
Founded with the aim of distributing beauty, accessories and cosmetics, FUN FASHION has kept pace with changes in the portuguese market and consumer preferences. Over the years, our strategy transformed and the focus of our business is now clearly cosmetics – a specialization that occurred naturally and was well sustained.
With our new positioning, we have gained a visual identity that clearly reflects our consolidated experience and our mission. The new logo has a modern and professional design. The chromatic universe includes our heritage with the elegance of black and the irreverence of magenta, passing on our audacity and innovation pursuit. We will continue on our path of confidence and expertise, without losing our boldness and FUN side.
Why change?
The cosmetics market is constantly evolving and in order to stand out it is essential to be ahead of new demands. As a distributor, our mission is to ensure that the best brands meet the market, so that the most innovative cosmetic products reach our clients and consumers with the speed and efficiency that this sector demands.
Cosmetics are our pillar – we reaffirm our commitment to the values that have always guided us: respect, audacity and trust.
Impact on the B2B market
Throughout our history, we have built a network of strong partnerships in the B2B sector, providing solutions that adapt to the needs of each client. FUN COSMETICS’ new identity underlines our drive to be the partner for brands looking to expand their presence in the cosmetics market in Portugal and beyond. We are much more than a distribution company, we are a catalyst for innovation and success for our partners.
Vision and values
Our vision remains clear: To bring beauty to everyone, helping them to be the best version of themselves by offering the best cosmetics at affordable prices. We want to make beauty inclusive, accessible and within everyone’s reach.
Our values of respect, audacity and trust guide all our actions. We believe in respecting needs, in the audacity to innovate and adapt, and in the trust we have built up over almost two decades of work.
Expectations for the future
We are ready to continue to lead in the cosmetics market, expand our portfolio and ensure that we always have the latest offers.
