Beauty, fashion and fun!

Vision

To bring beauty to everyone, helping them become the best version of themselves by offering the best cosmetics at affordable prices.

Mission

To innovate in beauty with a focus on sustainability, health, and well-being.

We are committed to fostering the confidence of our customers, partners, and employees, ensuring quality and excellence.

We celebrate and encourage self-expression and individuality among our consumers.

Values

Respect

Boldness

Confidence

FUN COSMETICS: A JOURNEY OF INNOVATION AND LEADERSHIP

Since 2006, FUN Cosmetics has been redefining the national market by bringing the best in international cosmetics and perfumery to Portugal. We are a 100% Portuguese brand, bold and innovative, combining irreverence with excellence.

Recognised as a Leading SME for over a decade, this seal is a reflection of our entrepreneurial spirit, our ability to adapt and our commitment to visionary and resilient management. At FUN Cosmetics, we turn challenges into opportunities, continuing to inspire and lead with confidence and innovation.

INTERNATIONALLY RECOGNIZED BRANDS

We represent iconic and renowned brands such as Catrice, essence, GESKE, Revuele, Real Techniques, Umberto Giannini, Bondi Sands, Hask, Schaebens, Be Natural, and Ecotools, among others — selected for an audience that values quality and sustainability at the best price. Our dynamic portfolio, aligned with current trends, is designed to inspire customers from various segments across sales points throughout the country and Portuguese-speaking African Countries.

STRATEGIC PARTNERSHIPS: CONNECTIONS THAT DRIVE SUCCESS

We believe that success stems from strong and collaborative relationships with suppliers and customers. Our team focuses on understanding each partner’s needs and providing personalized support, building bridges that strengthen our market position and generate value for everyone.

COMMERCIAL AND MERCHANDISING

A specialised and agile team that is a strategic partner, working side by side with the clients and guaranteeing continuous and personalised support, from planning to execution at the point of sale. Our approach focuses on maximising results and creating memorable shopping experiences.

WAREHOUSING AND LOGISTICS

With a modern and accessible infrastructure, our warehouse is prepared to work with the best national and international carriers. Our advanced logistics are optimised for efficiency and precision, and our innovative picking service ensures fast and reliable deliveries.

COMMUNICATION AND MARKETING

Our multidisciplinary team develops unique and creative strategies for each brand and client. We focus on generating impact, anticipating trends and maximising the value of brands in the market, ensuring communication in line with consumer needs and expectations.

BRANDS THAT REDEFINE BEAUTY

At Fun Cosmetics, we are always at the forefront of trends, keeping na eye on the evolution of consumer behaviour to ensure we offer innovative products with high turnover. All our carefully selected brands are distributed exclusively in Portugal, guaranteeing quality and uniqueness.

Fun Story

2006
The Beginning of a Dream

Fun Fashion is born, a company created with the purpose of bringing innovation and accessibility to the cosmetics, perfumery, and accessories sector. From the very beginning, we focused on international brands and building strong relationships with our partners.

2024
Rebranding: A New Chapter

Fun Fashion transforms into Fun Cosmetics, a rebirth that reflects maturity, specialization, and a commitment to accessible and innovative beauty. This change marks a moment of evolution, bringing us closer to solidifying our position as leaders in the Portuguese market.

2026
Celebrating 20 Years of Passion for Beauty

Fun Cosmetics celebrates two decades of success, always guided by boldness, excellence, and the mission to democratize beauty. This milestone honors our journey, our partners, and the consumers who are part of our story.

Fun Facts

+

20

more than 20 brands

75

%

vegan products and no animal testing

10 consecutive years

BEAUTY STORIES

Contacts

Address

Rua Retiro dos Pacatos, nº50, Armazém 12 Alto do Forte, 2635-224 Rio de Mouro PORTUGAL

Phone
+351 210 166 020
(Cost of a call to a national fixed network)

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